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Colloidal Oatmeal

Avena Sativa Kernel Flour
Also known as: Avena Sativa Flour · Oat Flour · Colloidal Oat
SoothingMoisturising

An FDA-approved skin protectant that soothes eczema, itch, and irritation instantly.

Skin types
All types
Pore-clogging
Non-comedogenic
Use when
AM & PM
Concentration
1–15%
What it does

Colloidal oatmeal is finely milled oat flour that has been FDA-approved as a skin protectant since 1990. It contains beta glucans, avenanthramides (unique anti-itch polyphenols), and starches that form a protective film on the skin surface. It binds to and seals moisture in the skin while actively reducing itch signals via its anti-inflammatory avenanthramides. It is the cornerstone ingredient in eczema and sensitive skin formulations.

Benefits
  • FDA-approved for soothing itching and irritation
  • Instantly calms eczema, rashes, and reactive skin
  • Forms a protective barrier to lock in moisture
  • Reduces itch signals via anti-inflammatory avenanthramides
  • Suitable for the most sensitive skin, including infants
How to layer
☀️ Morning routine
Cleanser
Toner
Serum
Moisturiser
SPF
🌙 Evening routine
Cleanser
Toner
Serum
Moisturiser
Face Oil
As the last step in your routine
Good for
Sensitive skinDry skinAll skinEczema-prone skin
Heads up
  • Gluten cross-contamination is rare but possible for highly sensitive individuals
  • Thick formulations may feel heavy on oily skin types
How to use

Use in a moisturiser, bath soak, or gentle cleanser. Can be applied as needed, multiple times per day for active irritation. No need to avoid with any other skincare ingredients.

Typical concentration: 1–15% in leave-on products