Daily Facial Cleanser
The most effective and affordable humectant in skincare. Near the top of the list — present at a meaningful level.
A gentle, coconut-derived surfactant that cleans without stripping. Near the top of the list — present at a meaningful level.
Vitamin B5 that acts as a humectant, emollient, and skin healer all in one. Mid-list — present, but not the headline of this formula.
After cleansing, before moisturiser.
Ingredients above 1% must be listed in order of weight; below that they can be listed in any order. Sodium Benzoate sits at #10 and is used at well under 1%, so roughly everything after it is present in small amounts.
We recognised 10 of 13 ingredients, including the ones near the top of the list where concentration is highest. Ingredient list taken from the brand's own product page and checked on 2026-09-04. Formulations change — check the pack if it matters.
See all 13 ingredients (10 recognised)
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