A cleanser's only job is to lift off dirt, oil, sunscreen, and makeup buildup without stripping the skin underneath. It's the first and last step of every routine — everything else you apply works better on a clean face, but "clean" doesn't mean squeaky or tight.

When should you use a cleanser?

Step 1 of every routine — morning and night

Cleanser

Q: What should you look for when buying a cleanser?

Gentle, sulfate-free surfactants, Ceramides or Glycerin (dry or sensitive skin), Salicylic Acid (oily or acne-prone skin), Fragrance-free formula (sensitive skin).

Also called: Face Wash · Facial Cleanser

“The step that removes the day, not your skin's barrier.”

When to use it

Both

Cleanser

Toner

Exfoliant

Serum

Treatment

Moisturiser

SPF

Cleanser

Toner

Exfoliant

Serum

Treatment

Moisturiser

Who needs it

Everyone — texture is the only real choice.

Watch out for

Sodium Lauryl Sulfate high on the ingredient list
Treating a tight, squeaky feeling as a sign the product is "working"

What to look for when buying

Gentle, sulfate-free surfactantsCeramides or Glycerin (dry or sensitive skin)Salicylic Acid (oily or acne-prone skin)Fragrance-free formula (sensitive skin)

Related ingredients

Salicylic Acid ›Ceramides ›Niacinamide ›

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